Verizon : Destination Retail Store

First destination store opened at Mall of America, Minnesota, we had to design all the touchscreens. Most of them interacted when the user came into close proximity. 

First destination store opened at Mall of America, Minnesota, we had to design all the touchscreens. 

FLOORPLAN

There are five interactive lifestyle zones:

• Get Fit – for the active sports and fitness buff

• Amplify It – for the music aficionado

• Have Fun – for gamers

• Home and On The Go – for home monitoring and energy management

• Anywhere Business – for the mobile professional and entrepreneur

VISUAL EXPLORATION

Several explorations of showing the background to convey a lifestyle essence.

UI

A closer look from attract loop to product feature to product comparison. 

TESTING

Quick storyboard of the whole journey through motion.

Creative Director: Bas Van Koll   Art Director : Junichi Otake   Designer: Cheryl Williams / Yuyu Lai / Kony Oh